About Central Retail Vietnam

Central Retail is one of the largest foreign-invested multi-sector retailers in Vietnam with three core business segments including Food, Non-Food and Real Estate/Commercial Centers.

In January, AWING is pleased to welcome 2 famous retail chains nationwide to join AWING: GO! Mall and Tops Market supermarket.

GO! Mall

GO! Mall is a new chain of shopping malls introduced by Central Retail in Vietnam in 2018, developed according to a new model with 5 main functions: "Eating - Shopping - Entertainment - Learning - Sustainable Development". Offering a series of incentives and services to meet all basic to advanced needs of Vietnamese consumers, GO! Mall has become an ideal destination for families and groups of young people, attracting thousands of visitors every day nationwide.

Central Retail Vietnam's chain of shopping malls is on a journey to improve the lives of Vietnamese people with quality experiences in spacious, modern shopping spaces with upgraded parking spaces, resting areas and integrated stalls in the shopping mall; and professional service style.

Tops Market

Located in buildings in large provinces like Ha In Hanoi and Ho Chi Minh City, the Tops Market brand chain is built and known as a companion to every family with diverse products, affordable prices from Tops Market supermarket, along with food stalls, entertainment, learning to meet all customer needs.

Advertising at shopping malls - Effective connection right at the point of sale

Many brands wonder if consumers use Wi-Fi when they go shopping?

In today's era, consumers tend to stay connected to the Internet to ensure their needs for social networking, or to receive notifications and use messaging and calling applications. GO! Mall and Tops Market also join the digital transformation trend, consumers can transfer payment, accumulate points in the app when paying. In addition, on-site dining services and seating areas also attract many users because of their convenience, especially on weekends.

According to a 2020 study by Small Business Trends, more than 80% of consumers appreciate having free Wi-Fi available while shopping as a convenient and positive experience. More than 70% of consumers have participated in supermarket Wi-Fi advertising programs, proving that it is an effective marketing channel (Source: Cisco Retail WiFi Survey, 2022).

According to information from CRV, the number of customers visiting a GO! shopping mall daily can reach more than 6,000 visitors and more than double on weekends. With such a large customer base, advertising at CRV is suitable for many brands, from automobile, motorbike, banking, real estate to FMCG, beauty, fashion, insurance, retail, automotive. The diverse customer segment is suitable for all industries and purposes of communication campaigns.

Family groups with modern consumer behavior (majority):

Working, stable income, mostly married
Often buy in large quantities, care about health and quality

Students aged 18-24:

Students, fresh graduates, love to explore, modern shopping behavior
Shop for a professional business style, peace of mind about listed prices
Often buy retail goods, choose carefully based on product price

Office workers:

Buy at stores near your office or company
Solve short-term, fast, and convenient consumer needs (breakfast, soft drinks)

It can be seen that GO! Mall and Tops Market both have diverse customer files as well as different consumer behaviors. However, the customer files here all have in common the fact that they spend a lot, have a modern lifestyle, care about health and product quality, and have regular shopping habits.

AWING x Central Retail Vietnam

Currently, AWING has connected to 20 GO! Mall and 2 Tops Market span 22 provinces and cities nationwide: Hanoi, Ho Chi Minh, Binh Duong, Ba Ria - Vung Tau, Dong Nai, Hai Duong, Lao Cai,...

With the companionship of CRV, the AWING platform can help brands reach a group of customers with spending capacity, modernity and are shopping right at the point of sale.

Target accurately to potential customers through the advantage of Location - Based.
Advertisements appear at major shopping locations in urban areas, densely populated residential areas, etc. nationwide.
100% Viewability, customers interact directly with the ad, do not have to share images with other ads, creating impressions and memorability.
Directly promote and influence customers' purchasing behavior through ads that appear multiple times on the phone, combined with other forms of advertising.

For partners who want to advertise on AWING Channel, please contact via email: sales@awing.vn or hotline 0901 050 517 for detailed advice on advertising implementation options. Or customers please leave information HERE for AWING's team of consultants to receive and provide detailed advice.

WELCOME CENTRAL RETAIL VIETNAM GROUP TO JOIN AWING NETWORK